Uzair Mansuri


On-demand doctor appointment booking apps have become increasingly popular in recent years due to their convenience and importance in modern healthcare. These apps allow patients to easily and quickly schedule appointments with doctors from their smartphones or computers, eliminating the need for lengthy phone calls or in-person visits to medical facilities.

doctor appointment booking app

Mobile app development services can help create these on-demand doctor appointment booking apps that cater to the specific needs of healthcare providers and patients. The importance of these apps lies in their ability to improve accessibility to healthcare, particularly for individuals living in rural or remote areas where medical facilities may be scarce. They also offer greater flexibility for patients with busy schedules, as they can book appointments outside of traditional office hours.

What is a doctor appointment booking app?

what is a doctor appointment booking app

A Doctor Appointment Booking App is a digital platform that enables patients to easily and conveniently schedule appointments with healthcare providers, such as doctors, specialists, and clinics, using their smartphones, tablets, or computers.

The app typically allows patients to search for available doctors based on factors such as location, specialty, and availability, and then book an appointment directly through the app.

In real-world scenarios, a patient can download the app from their device's app store or access it through a web browser. They can then create an account or sign in using their existing credentials.

Once logged in, the patient can browse through a list of doctors and clinics in their area, view their profiles, and read reviews from other patients. They can then select a doctor or clinic that meets their needs and preferences and choose a suitable appointment time from the available slots. The app may also allow patients to reschedule or cancel appointments easily, without the need for phone calls or lengthy administrative processes.

How does a doctor appointment booking app work?

Healthcare software development services can help create customized Doctor Appointment Booking Apps that cater to specific healthcare needs.

The purpose of a Doctor Appointment Booking App is to simplify the process of scheduling medical appointments, making it more convenient and accessible for patients. This app enables patients to search for healthcare providers based on various criteria, such as location, specialty, and availability, and then book an appointment directly through the app.

The app also allows patients to view their upcoming appointments, receive reminders, and cancel or reschedule appointments as needed. For healthcare providers, the app provides a platform to manage their schedules, communicate with patients, and streamline their administrative tasks.

Stakeholders involved in doctor appointment booking apps

  • Admin of the organization: This includes the organization that owns and operates the app. They are responsible for managing the app's infrastructure, ensuring its security and reliability, and providing customer support to users.
  • The Users or the patients: These are the individuals who use the app to schedule appointments with healthcare providers. They can search for doctors based on various criteria, such as location, specialty, and availability, and then book an appointment directly through the app.
  • Doctors or clinicians: Doctors or clinicians are the healthcare providers who offer their services through the app. They can manage their schedules, view patient information, and communicate with patients through messaging or video consultations.
  • Pharmacies and test laboratories: These are additional stakeholders that may be integrated into the app to provide patients with a more comprehensive range of healthcare services. For example, patients may be able to order prescription medications or schedule lab tests directly through the app.
introduce the flow of the application

Main features of a doctor appointment app development


  • Login: Through this feature, doctors can securely log in to their accounts using their credentials, such as email and password. Once logged in, they can access all the features of the app that are specific to their role.
  • Doctor profile: Own Profile: Doctors will be able to view and manage their own profiles within the app. They can update their personal and professional information, such as their name, specialty, qualifications, and contact details.
  • Accept / Reject booking: When a patient requests an appointment, this feature allows doctors to choose whether to accept or decline the request based on their availability and preference.
  • Edit the book slots: For doctors, managing their availability by adding, editing, or deleting book slots for specific days and times becomes easy with this functionality. They can also set different types of appointments, such as regular consultations, follow-ups, or urgent cases.
  • Telemedicine: From remote consultations to patients through video conferencing or messaging, this feature enables doctors to offer a variety of telemedicine services. They can use this feature to provide medical advice, diagnose conditions, and prescribe treatments without requiring patients to physically visit the clinic.
  • Set availability: Doctors can specify their working hours and days off in advance. The app will automatically adjust the availability of book slots based on these settings, making it easier for patients to find suitable appointment times.
  • Treatment history: This feature provides doctors with a comprehensive view of a patient's medical history, including previous diagnoses, treatments, and test results. They can use this information to make more informed decisions about the patient's current condition and treatment plan.


  • Easy log in / Registration: Patients can quickly and easily sign in to their accounts using their email, phone number, or social media profiles. New users can also register for an account within the app by providing some basic personal information.
  • Patient profile: This feature enables patients to view and manage their own profiles within the app. They can update their personal and medical information, such as their name, address, medical history, and allergies.
  • Dynamic search: Searching for doctors based on various criteria, such as specialty, location, availability, and ratings will be a cakewalk. The search results are displayed in a dynamic and intuitive interface that makes it easy to find the right doctor for their needs.
  • Appointment booking: Patients can book appointments with their preferred doctors directly through the app. They can choose the date, time, and type of appointment (e.g., regular consultation, follow-up, or urgent case) that best suits their schedule and preferences.
  • Multiple payments: Without much hassle, patients can pay for their appointments and other services using various payment methods, such as credit/debit cards, bank transfers, or digital wallets. The app supports multiple currencies and languages to cater to patients from different regions and cultures.
  • Review / Rating: Whether positive or negative experience. patients will be able to leave feedback and ratings for the doctors they have consulted with through the app. The ratings are displayed prominently on the doctor's profile, helping other patients make informed decisions about who to see for their medical needs.
  • In-app chat: Patients can communicate with their doctors through secure messaging within the app. They can ask questions, clarify doubts, or share updates about their health without requiring a physical visit to the clinic.
  • Video call option: Patients can have remote consultations with their doctors through video conferencing within the app. They can use this feature to receive medical advice, diagnoses, and prescriptions without leaving their homes or offices.
  • GPS tracking / Doctor location tracking option: Using GPS technology within the app, patients can locate nearby doctors. They can also track the location of their preferred doctors in real-time using a map interface that shows their proximity and availability.
  • Push notification: Well in advance, patients receive automated reminders and notifications about their upcoming appointments, test results, medication schedules, and other important health-related information through push notifications on their devices.
  • Upload document and in-app tracker for prescriptions and medications: No more filing hard copies of reports. Patients can securely upload and store digital copies of their medical documents, such as prescriptions, test reports, etc. within the app. They can also track the status of their prescriptions and medications using an in-app tracker that provides reminders about refills and expiry dates.
  • Safe and secure health records: All patient data is encrypted and protected by advanced security measures that meet industry standards for privacy and confidentiality within the app's servers and networks.


  • Admin login: The Admin section requires a unique login credential to access its features. This login process ensures that only authorized personnel can manage the app's settings, data, and operations.
  • Manage booking: From viewing, editing, and canceling patient appointments, admins can manage a lot through this feature. They can also monitor the availability of doctors and adjust their schedules as needed.
  • Manage patient: The Admin can add, delete, or update patient information in the system. They can also view and analyze patient data to identify trends, patterns, and insights that can inform clinical decision-making and resource allocation.
  • Manage doctor: Along with patients, the Admin can also add, delete, or update doctor profiles in the system. They can also manage doctor availability, fees, and specialties to ensure optimal resource utilization and patient satisfaction.
  • Content management system: With this feature, the Admin can create, edit, and delete content related to the app's features, services, and policies. They can also manage the app's language settings and localization options to cater to users from different regions and cultures.
  • Mode of communication: Using various communication channels, such as email, SMS, push notifications, and chatbots, admin can optimize patient engagement and satisfaction via the app's configuration. They can also manage the app's messaging templates and workflows to ensure timely and accurate communication with patients.
  • Report generation: The Admin can generate various reports related to patient data, doctor performance, appointment trends, and financial metrics using this feature. They can also export these reports in various formats, such as CSV or PDF, for further analysis or sharing with stakeholders.
  • Notification: Through this feature, admin can configure the app's notification settings to optimize patient engagement and satisfaction. They can also manage the frequency, content, and timing of notifications to ensure timely and relevant communication with patients.

Pharmacies / Laboratories

  • Staff web panel: Provides authorized personnel with a web-based interface to manage various aspects of the pharmacy or laboratory, such as inventory management, order processing, and customer information.
  • Live chat with support: This feature allows users to communicate with a support agent in real-time through the app, providing quick and efficient assistance with any queries related to medication, lab tests, or other related services.
  • Payment: Users can make secure and convenient payments for their medication or lab test orders directly through the app using various payment methods.
  • Smart search option: Enables users to easily search for specific medications or lab tests using various filters such as name, brand, category, and price range.
  • Reminders and notifications: Sends timely reminders to users regarding medication refills, upcoming lab tests, and other important health-related events.
  • Reviews and rating: Users can leave feedback and ratings for the pharmacy or laboratory, helping others make informed decisions about their services.
  • EHR (Electronic Health Record): Lets pharmacies and laboratories securely store and access patient health records, making it easier to provide personalized care and track patient progress over time.
  • E-prescriptions: Doctors can electronically prescribe medications directly to the user's preferred pharmacy, eliminating the need for paper prescriptions and reducing wait times at the pharmacy.
  • Medical tips: Offers users valuable health information related to medication usage, lab test results, and other related topics, helping them make informed decisions about their healthcare needs.

How to build a doctor appointment app

how to build a doctor appointment booking app

Here's a brief overview of the steps involved in software development process of building a doctor appointment app:

Define essential MVP features

Start by identifying the core features that are essential for the minimum viable product (MVP) of your doctor appointment app. These features could include user registration and login, search for doctors by specialty and location, appointment scheduling, reminders, and notifications.

Finding a developer agency

Look for a reputable developer agency with experience in building healthcare apps. Check their portfolio, reviews, and references to ensure they have the necessary expertise and resources to deliver a high-quality product.

Test the product

Before launching the app, conduct thorough testing to ensure it is bug-free, user-friendly, and meets all functional and non-functional requirements. This could include user acceptance testing (UAT), performance testing, security testing, and compatibility testing.


Once you are satisfied with the app's performance, release it on the app stores for iOS and Android platforms. Make sure to follow the guidelines and requirements of each platform to ensure a smooth launch.

Set up maintenance and operations

After releasing the app, continue to monitor its performance and address any issues that arise. Provide regular updates and maintenance to keep the app up-to-date with the latest technologies and user feedback. Also, ensure compliance with relevant healthcare regulatory requirements in your region.

Challenges in doctor appointment booking app development

challenges in doctor appointment booking app

Here are some challenges to consider while developing a doctor appointment booking app:

HIPAA compliance

The Health Insurance Portability and Accountability Act (HIPAA) sets strict standards for protecting sensitive patient data. As a healthcare app, you must ensure that your app adheres to these standards and follows the HIPAA compliance checklist.


Health Level Seven (HL7) is a set of international rules for exchanging and transferring data between various healthcare providers. Your app should be compatible with HL7 to facilitate seamless data exchange between different healthcare systems.

Ensure your doctor database is ready

Before launching your app, make sure you have a comprehensive list of doctors and their availability. This will ensure that users can easily find and book appointments with their preferred doctors.


The General Data Protection Regulation (GDPR) applies to any field dealing with personal data. As a healthcare app, you must ensure that you are GDPR-compliant and follow the necessary data protection measures.

Conduct user research

Before developing your app, conduct thorough user research to understand the needs and preferences of your target audience. This will help you design an intuitive and user-friendly interface that meets their requirements.

Data encryption

To protect sensitive patient data, use strong encryption algorithms to secure the data both in transit and at rest. This will prevent unauthorized access and ensure the confidentiality of patient information.

User authentication and authorization

Implement robust user authentication and authorization mechanisms to ensure that only authorized users can access sensitive patient data. This will prevent unauthorized access and protect patient privacy.

Cost to make a doctor appointment booking app

What are we doingEST. HoursIndia
Initial meeting with BA

Understanding the project requirements, gathering information about the target audience, and defining the scope of the project.

$1600 -3200$6400 -13,600$6400 -16000
UI/UX design

Creating wireframes, mockups, and prototypes of the app's user interface and user experience.

190 Hrs$3800 -7600$15200 -32300$15200 -38000

Coding the app's functionality and integrating it with third-party APIs (Application Programming Interfaces) such as Google Maps, payment gateways, and appointment scheduling systems.

1200 Hrs$24000 -48000$96000 -204000$96000 -240000
QA (Quality Assurance)

Testing the app for bugs, usability issues, and compatibility with different devices and operating systems.

240 Hrs$4800 -9600$19200 -40800$19200 -48000
Project management

Overseeing the entire development process, coordinating with stakeholders, and ensuring that the project is delivered on time and within budget.

150 Hrs$3000 -6000$12000 -25500$12000 -30000

The upsides of developing doctor appointment booking apps in India

the upsides of developing apps in India


India is known for its cost-effective software development services due to the availability of a large pool of skilled developers at competitive rates. This makes it an attractive destination for businesses looking to develop apps on a budget.

Time zone advantage

Located in a time zone that overlaps with many Western countries, India makes it easier to communicate and collaborate with clients in real-time. This can help to minimize communication barriers and ensure timely delivery of the project.

Large talent pool

India has a large pool of skilled developers who are proficient in various programming languages and technologies. This ensures that businesses can find the right talent for their specific project requirements.

Flexibility in engagement models

Indian firms offer flexible engagement models such as dedicated team, fixed price, and time & material, which can be tailored to suit the specific needs of the client.

Quality work

The software development process followed by Indian app development companies is a crucial factor in delivering high-quality work at lower costs. This process is based on agile development methodologies, which emphasize collaboration, flexibility, and customer satisfaction.

Post-development support

With post-development support services such as maintenance, updates, and bug fixes, Indian app development companies ensure that the app remains functional and up-to-date over time.

Intellectual property protection

Indian app development companies prioritize intellectual property protection by signing non-disclosure agreements (NDAs) and using secure development practices to prevent any unauthorized access or theft of intellectual property.

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Top tech tricks to remember while developing the doctor consultation app

Here are a few software development best practices to consider while developing a doctor consultation app.

Use 3rd party APIs

Implementing core and non-core features using third-party APIs can save you a lot of time and resources. Here are some popular APIs for doctor consultation apps:

Symptom Checker API Utilize this API for a symptom repository, helping patients identify symptoms and allocate them to the most suitable doctors. Enhances patient decision-making and reduces the burden on doctors.
BetterDoctor APIAccess detailed information about doctors, including qualifications, specialties, and availability. Facilitates patients in finding the best doctor for their needs and ensures appropriate treatment. API Implement features like online booking, appointment reminders, and cancellation management. Streamlines the booking process, providing a better user experience.
Doctoralia APIAllows patients to view detailed doctor listings with reviews from other patients. Assists in making informed bookings based on insights into the quality of care provided by different doctors.

Manage and maintain booking via 10to8’s API

10to8's API is a great tool for managing and maintaining bookings. It offers a range of features like online booking, appointment reminders, and cancellation management. This will help you streamline the booking process and provide a better user experience for your users.

Payment portals

Payment integration is essential for managing payments in your doctor consultation app. Here are some popular payment portals:

StripeStripe is a popular payment gateway that offers secure and convenient payment options to your users. It supports multiple currencies and provides advanced features like recurring billing and subscription management
Braintree SDKsBraintree SDKs offer a range of payment options, including credit cards, PayPal, and Apple Pay. They also provide advanced features like fraud detection and chargeback management.

Third-party integrations

To make your app more feature-rich, you can integrate third-party tools like Twilio for video calling, for chatting, etc. Here are some popular third-party integrations:

TwilioTwilio offers a range of communication tools, including voice, video, and messaging APIs. You can use these APIs to implement features like video consultations, messaging between patients and doctors, etc. offers a live chat solution that allows patients to chat with doctors in real-time. This can be especially useful for patients who have urgent queries or need immediate assistance.

Benefits of a doctor appointment booking app

benefits of doctor appointment booking app

The Doctor Appointment Booking App offers several benefits for doctors, patients, and hospitals. Here's a detailed explanation:


  • Time-saving: With the app, doctors can easily manage their appointments and avoid the hassle of manually scheduling appointments over the phone or in person. This saves time and allows doctors to focus on providing quality care to their patients.
  • Staff appointment management: The app enables doctors to manage staff appointments more efficiently, ensuring that all staff members are scheduled according to their availability and workload.
  • Expand patient base: By making it easy for patients to book appointments, the app helps doctors to expand their patient base. Patients can easily find and book appointments with their preferred doctors, making it convenient for them and increasing the number of patients that a doctor can see.
  • Automate administrative tasks: The app automates administrative tasks such as appointment reminders, rescheduling, and cancellation notifications, reducing manual errors in appointment management and freeing up time for doctors to focus on patient care.


  • 24/7 Appointment booking: With the app, patients can book appointments at any time of the day or night, without having to wait for office hours or call the hospital during busy times. This convenience makes it easier for patients to manage their schedules and ensures that they can get the care they need when they need it.
  • Cancel or reschedule appointments: The app allows patients to cancel or reschedule appointments easily, without having to call the hospital or visit in person. This saves time and reduces the hassle of managing appointments manually.
  • Share health documents: Patients can easily share health documents with their doctors through the app, making it convenient for them to provide all necessary information during appointments. This helps doctors to make more informed diagnoses and treatment plans.
  • Medical history recording: The app enables patients to record their medical history, making it easier for them to provide accurate information during appointments and ensuring that all relevant information is available to their doctors.
  • Sync appointments with digital calendars: The app allows patients to sync their appointments with digital calendars such as Google Calendar or Outlook Calendar, ensuring that they never miss an appointment and reducing the risk of double-booking conflicts.
  • Online payment option: The app provides an online payment option for bills and medicines, making it easy for patients to pay for their healthcare needs without having to visit the hospital in person or wait in line at the billing counter.


  • Efficiency: The app streamlines appointment management processes, making it easier for hospitals to manage appointments efficiently and reducing administrative workload for staff members.
  • Less Administrative Staff: By automating administrative tasks such as appointment reminders, rescheduling, and cancellation notifications, the app reduces the need for administrative staff members, freeing up resources that can be used elsewhere in the hospital.
  • Streamline Operations: The app helps hospitals to streamline operations by providing a centralized platform for managing appointments and patient information, reducing manual errors in appointment management, and ensuring that all necessary information is available in one place.

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Revenue models for doctor appointment booking app

revenue models for doctor appointment booking app

Here’s a list of monetization best practices for software development in healthcare sector.

Monetization strategy

Doctors or hospitals will be charged a fee to list their services on the app. This can be a one-time fee or a recurring fee based on the duration of the listing. This model can be particularly attractive for doctors who are just starting and looking to build their practice.

Commission-based model

It works on a commission model. This involves charging a commission on each appointment booked through the app. The commission can be a fixed amount or a percentage of the appointment fee. This model can be particularly attractive for doctors who are already established and have a large patient base, as they will still receive the majority of the appointment fee.

In-app advertisement

Doctors or hospitals can advertise their services within the app in exchange for a fee. This can be in the form of banner ads, sponsored listings, or promoted content. This model can be particularly attractive for doctors who are looking to reach a wider audience and generate more leads.

Partnerships and data sharing

This model involves partnering with hospitals or healthcare providers to offer promotions and discounts to patients who book appointments through the app. The app can also monetize user data by selling it to third-party healthcare providers for marketing purposes. This model can be particularly attractive for hospitals and healthcare providers who are looking to reach a larger patient base and generate more leads.

Establishing credibility: tips for building trust in your mobile app

establishing credibility tips for building trust in your mobile app

In the context of doctor appointment booking apps, there have been reports of scams and fraudulent activities that have left many patients losing money. In this section, we will discuss some tips for building trust in your mobile app and preventing scams.

Secure payment gateway

One of the most important aspects of any doctor appointment booking app is the payment gateway. Users should be able to make secure payments using trusted payment methods such as credit cards, debit cards, or digital wallets. Make sure your app integrates with a reputable payment gateway that offers robust security features such as SSL encryption, two-factor authentication, and fraud detection tools.

Verification process

To prevent scams and ensure the authenticity of doctors and hospitals listed on your app, implement a verification process. This process should include verifying the credentials of doctors and hospitals, checking their licenses and certifications, and conducting background checks to ensure they have a clean record. This will help users feel confident that they are booking appointments with legitimate healthcare providers.

Clear policies

Make sure your app has clear policies regarding refunds, cancellations, and rescheduling appointments. This will help users understand their rights and what to expect in case they need to cancel or reschedule an appointment. It will also help prevent disputes and misunderstandings between users and healthcare providers.

User reviews

Allow users to leave reviews and ratings for doctors and hospitals listed on your app. This will help other users make informed decisions when booking appointments and will also provide valuable feedback to healthcare providers on how to improve their services. Make sure you have a system in place to moderate reviews and remove any fake or malicious reviews that could harm the reputation of healthcare providers or your app.

Privacy policy

Make sure your app has a clear privacy policy that outlines how user data is collected, stored, and used. This will help users understand how their personal information is being protected and will also help prevent data breaches and misuse of user data. Make sure your privacy policy is easily accessible within your app and is written in clear, concise language that is easy to understand.

Customer support

Provide excellent customer support to users who have any issues or concerns with your app or the services provided by healthcare providers listed on your app. Make sure you have a dedicated customer support team that is available 24/7 to address any issues promptly and efficiently. This will help build trust with users and prevent them from turning to other apps or healthcare providers due to poor customer support experiences.

Case study: ZocDoc - revolutionizing healthcare access



ZocDoc, founded in 2007, emerged as a pioneering platform in the healthcare industry, aiming to transform the way patients connect with healthcare providers. The platform addresses the common challenges of finding and booking appointments with doctors, streamlining the entire process through technology.


ZocDoc set out to create a user-friendly and efficient solution that simplifies the appointment booking process, enhances patient access to healthcare, and provides healthcare professionals with a powerful tool for managing their schedules.


  • Comprehensive database: ZocDoc built an extensive database of healthcare providers, including doctors, dentists, and specialists. This database was enriched with detailed information, such as specialties, credentials, and patient reviews.
  • User-friendly interface: The platform is designed with an intuitive interface allowing users to search for healthcare professionals based on location, specialty, insurance accepted, and availability. This simplicity contributed to a positive user experience.
  • Real-time scheduling: ZocDoc introduced a real-time scheduling feature, enabling users to book appointments instantly. The platform is integrated with healthcare providers' systems to reflect accurate and up-to-date availability.
  • Automated Reminders: ZocDoc implemented automated appointment reminders to reduce no-shows, sending patients notifications before their scheduled appointments. This not only improved attendance rates but also enhanced overall patient satisfaction.
  • Patient reviews and ratings: ZocDoc incorporated a feature for patients to leave reviews and ratings after appointments. This transparency empowered users to make informed decisions about their healthcare providers.


ZocDoc achieved remarkable success in reshaping the digital healthcare landscape:

  • Enhanced patient access: The platform significantly increased patient access to healthcare by simplifying the appointment booking process.
  • Time and resource efficiency: ZocDoc's real-time scheduling and automated reminders contributed to increased efficiency for both patients and healthcare providers.


ZocDoc's innovative approach transformed the healthcare industry by leveraging technology to bridge gaps in appointment scheduling. The platform's success prompted increased competition and inspired the development of similar solutions, marking a paradigm shift in how patients engage with healthcare services.


ZocDoc stands as a testament to the power of technology in revolutionizing traditional industries. By prioritizing user experience, accessibility, and efficiency, ZocDoc has left an indelible mark on the healthcare sector, inspiring advancements in patient-provider interactions and shaping the future of healthcare technology.

Cost to develop an app like ZocDoc

Features and functionalityCost range

Basic features
(user registration, search functionality, appointment booking)

$20,000 - $40,000

Advanced features
(real-time scheduling, telemedicine integration, health record management)

$40,000 - $80,000

Additional features
(patient reviews, automated reminders)


(iOS, Android, Web)

$15,000 - $20,000
(Cost for a single platform)

$20,000 - $35000
(Cost for both platforms)

Design and User Experience$4000 - $8000
Backend Development$8,000 - $14,000
Integration with Third-Party APIsAPI integration: $3000 - $6000
Testing and Quality AssuranceTesting costs: $6000 - $10000
Regulatory Complianceompliance costs: Variable, depending on the extent of regulatory requirements
Maintenance and UpdatesAnnual maintenance costs: 15% - 20% of the total development cost
Total Estimated Cost

Basic App: $20,000 - $40,000
Mid-Range App: $40,000 - $65000
Feature-Rich App: $65000+

Case study: practo - enhancing healthcare accessibility



Practo is a healthcare technology company based in Bengaluru, India. Founded in 2008, the company provides a range of healthcare services, including online doctor consultations, appointment booking, and diagnostic test booking. Practo's flagship product is the Practo app, which is available on both iOS and Android platforms.


Practo's objective was to expand its user base and increase the number of doctors and clinics listed on its platform. To achieve this, the company decided to launch a new marketing campaign focused on user acquisition and engagement.


  • End-to-end platform: Practo developed an all-encompassing platform offering a spectrum of healthcare services. From finding the right doctor to booking appointments, ordering medicines, and even consulting with healthcare professionals online, Practo aimed to be a one-stop solution.
  • Telemedicine integration: Anticipating the growing importance of telemedicine, Practo strategically integrated virtual consultations into its platform. This move proved pivotal, especially during times when remote healthcare services gained prominence.
  • Health records management: Practo introduced a feature allowing users to maintain digital health records. Patients could securely store and access their medical history, facilitating smoother interactions with healthcare providers.
  • Smart search algorithm: The platform implemented an intelligent search algorithm, enabling users to discover healthcare providers based on various parameters, including specialties, location, and patient reviews.


The marketing campaign was a huge success for Practo.

  • Increased accessibility: The company reported a 300% increase in app downloads within the first six months of the campaign.
  • Telemedicine adoption: The number of doctors and clinics listed on the platform also increased significantly, with over 100,00 doctors and 25,00 clinics now listed on Practo.


The success of Practo's marketing campaign has had a significant impact on the company's business. The increased user base has led to a significant increase in revenue for Practo. The company has also been able to secure funding from prominent investors, including Sequoia Capital and Google Capital.


Practo's marketing campaign is a great example of how a well-planned and executed marketing strategy can lead to significant growth for a startup. By leveraging multiple channels and focusing on user acquisition and engagement, Practo was able to achieve impressive results in a relatively short period of time. As the healthcare technology industry continues to grow in India, it will be interesting to see how Practo continues to innovate and expand its offerings in the coming years.

Cost to develop an app like practo

Features and FunctionalityCost Range

Basic features
(user registration, search functionality, appointment booking)

$30,000 - $50,000

Advanced features
(real-time scheduling, telemedicine integration, health record management)

$50,000 - $90,000

Additional features
(patient reviews, automated reminders)


(iOS, Android, Web)

$16,000 - $25,000
(Cost for a single platform)

$25,000 - $40,000
(Cost for both platforms)

Design and User Experience $5,000 - $10,000
Backend Development $15,000 - $22,000
Integration with Third-Party APIsAPI integration: $4,000 - $8,000
Testing and Quality AssuranceTesting costs: $8,000 - $14,000
Regulatory ComplianceCompliance costs: Variable, depending on the extent of regulatory requirements
Maintenance and UpdatesAnnual maintenance costs: 15% - 20% of the total development cost
Total Estimated Cost

Basic App: $25,000 - $50,000
Mid-Range App: $50,000 - $90,000 Feature-Rich App: $90,000+

It's essential to work closely with a development team to define the specific requirements and features for your app to get a more accurate cost estimate. Additionally, consider ongoing expenses for hosting, security, and potential future enhancements.

Developing a doctor consultation app requires a combination of technical expertise and strategic planning. By partnering with NNT digital, a leading software development company, you can leverage their expertise in developing healthcare apps using third-party APIs and integrating popular payment portals and third-party tools. NNT digital's team of experienced developers can help you implement core and non-core features that provide a seamless user experience, while also managing and maintaining booking via 10to8's API.

Frequently asked questions

A successful medical appointment scheduler should possess excellent organizational skills, attention to detail, and effective communication abilities. The ability to handle sensitive patient information with confidentiality and professionalism is crucial. Additionally, adaptability to handle unexpected changes in scheduling and a customer-centric approach to ensure patient satisfaction are essential qualities.

The app should provide real-time availability information if a patient needs to see a particular doctor. A well-designed on-demand doctor appointment booking app would display the doctor's schedule, indicating whether they are available for appointments. If the preferred doctor is unavailable, the app should offer alternative time slots or suggest other qualified healthcare professionals to meet the patient's needs.

In the event of accidentally double-booking a patient's appointment, swift action is necessary. The app should have a feature that immediately alerts the scheduler about the conflict. A quick resolution involves reaching out to the affected patients, apologizing for the inconvenience, and rescheduling one of the appointments based on the patients' availability and preferences.

To improve appointment turnaround time, implementing features like real-time updates on doctor availability, optimizing scheduling algorithms, and streamlining the booking process can be effective. Additionally, incorporating a system that allows patients to reschedule or cancel appointments easily can help optimize the overall appointment management workflow, reducing wait times, and enhancing user satisfaction.

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Uzair Mansuri

CEO and Technology Expert

Uzair Mansuri, the visionary CEO of NNT Digital, is a dynamic leader in software development. With over 10 years of expertise in digital transformation consulting, he specializes in Healthcare , and Logistics.

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